Advances in Advertising Research VIII : challenges in an sge of dis-engagement

• Corporate Authors: International Conference on Research in Advertising University of Ljubljana), European Advertising Academy.
• Other Authors: Zabkar, Vesna., Eisend, Martin.
• Format: eBook
• Language: English
• Published: Wiesbaden, Germany : Springer Gabler, [2017]
• Series: Research (Wiesbaden, Germany)
• Subjects: Advertising > Research > Congresses.; elektronické knihy; electronic books
• ISBN: 9783658187316; 9783658187309
• Physical Description: 1 online resource : illustrations

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances...