The timeless principles of successful business strategy : corporate sustainability as the new driving force

• Main Author: Viardot, Eric (Author)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Germany : Springer, [2017]
• Edition: Second edition.
• Series: Management for professionals,
• Subjects: Business planning.; Strategic planning.; Sustainable development.; elektronické knihy; electronic books
• ISBN: 9783662544891; 9783662544884
• ISSN: 2192-8096
• Physical Description: 1 online resource (IX, 114 pages)

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy f...