Bricks to clicks : why some brands will thrive in e-commerce and others won't

• Main Author: Feinleib, David (Author)
• Format: Electronic eBook
• Language: English
• Published: New York : Apress, [2017]
• Subjects: Electronic commerce.; Business planning.; elektronické knihy; electronic books
• ISBN: 9781484228050; 9781484228043
• Physical Description: 1 online resource : color illustrations

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competi...