The product manager's toolkit : methodologies, processes, and tasks in technology product management

• Main Author: Steinhardt, Gabriel, (Author)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Edition: Second edition.
• Series: Management for professionals.
• Subjects: Product management.; New products > Management.; High technology industries > Marketing.; elektronické knihy; electronic books
• ISBN: 9783319499987; 9783319499970
• Physical Description: 1 online resource

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practit...