The Role of Franchising on Industry Evolution : Assessing the Emergence of Franchising and its Impact on Structural Change

• Main Author: Beere, Rosalind, (Author)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Springer Science and Business Media : Palgrave Macmillan, 2017.
• Subjects: Franchises (Retail trade); Business.; elektronické knihy; electronic books
• ISBN: 9783319490649; 9783319490632
• Physical Description: 1 online resource

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revol...