Online growth options for retailers : three essays on domestic and international growth strategies with online retailing

• Main Author: Schu, Matthias, (Author)
• Other Authors: Morschett, Dirk.
• Format: eBook
• Language: English
• Published: Wiesbaden : Springer Gabler, [2017]; ©2017
• Series: Springer Gabler research.; Gabler research. Retailing and international marketing.
• Subjects: Retail trade.; Internet marketing.; elektronické knihy; electronic books
• ISBN: 9783658182151; 9783658182144
• Physical Description: 1 online resource

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization pro...