Product Development for Distant Target Groups : an Experimental Study for the Silver Market

• Main Author: Marwede, Malte.
• Format: eBook
• Language: English
• Published: Wiesbaden, Germany : Springer Nature, 2017.
• Series: Gabler research. Forschungs-/Entwicklungs-/Innovations-Management.
• Subjects: Older consumers.; Marketing > Management.; Consumer behavior.; elektronické knihy; electronic books
• ISBN: 9783658183257; 9783658183240
• Physical Description: 1 online resource (253 pages)

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