The internet as a technology-based ecosystem : a new approach to the analysis of business, markets and industries

• Main Author: Walton, Nigel (Author)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan, [2017]
• Series: Palgrave pivot.
• Subjects: Electronic commerce > Analysis.; Business enterprises > Computer networks.; elektronické knihy; electronic books
• ISBN: 9781137600776; 9781137600769
• Physical Description: 1 online resource

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and pr...