Principles of Marketology. Volume 2, Practice /

• Main Author: Aghazadeh, Hashem (Author)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Palgrave Macmillan, [2017]
• Subjects: marketing; podnikání; konkurence; business; competition; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781137548337; 9781137579805
• Physical Description: 1 online resource

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that ena...