Principles of Marketology. Volume 2, Practice /

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that ena...

Full description

Saved in:
Bibliographic Details
Main Author: Aghazadeh, Hashem, (Author)
Format: eBook
Language: English
Published: New York, NY : Palgrave Macmillan, [2017]
Subjects:
marketing
podnikání
konkurence
business
competition
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781137548337
9781137579805
Physical Description: 1 online resource

Cover

Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources

Similar Items