Value-oriented media management : decision making between profit and responsibility

• Other Authors: Altmeppen, Klaus-Dieter, (Editor), Hollifield, C. Ann, (Editor), Loon, Joost van, (Editor)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Series: Media business and innovation.
• Subjects: Mass media > Management.; elektronické knihy; electronic books
• ISBN: 9783319510088; 9783319510064
• Physical Description: 1 online resource

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societ...