Luxury selling : lessons from the world of luxury in selling high quality goods and services to high value clients

• Main Author: Srun, Francis, (Author)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, [2017]
• Subjects: Luxuries > Marketing.; Selling.; Marketing research.; Sales management.; elektronické knihy; electronic books
• ISBN: 9783319455259; 9783319455242
• Physical Description: 1 online resource (245 pages)

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you're selling luxury products or...