Older tourist behavior and marketing tools

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of...

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Bibliographic Details
Main Author: Vigolo, Vania, (Author)
Format: eBook
Language: English
Published: Cham, Switzerland : Springer, [2017]
Series: Tourism, hospitality & event management.
Subjects:
ISBN: 9783319477350
9783319477343
Physical Description: 1 online resource

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