Older tourist behavior and marketing tools

• Main Author: Vigolo, Vania, (Author)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Series: Tourism, hospitality & event management.
• Subjects: Tourists.; Older people.; elektronické knihy; electronic books
• ISBN: 9783319477350; 9783319477343
• Physical Description: 1 online resource

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of...