Older tourist behavior and marketing tools
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of...
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham, Switzerland :
Springer,
[2017]
|
| Series | Tourism, hospitality & event management.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783319477350 9783319477343 |
| Physical Description | 1 online resource |
Glossary of Terms