Brand fans : lessons from the world's greatest sporting brands
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practi...
Saved in:
Main Authors: | , , |
---|---|
Format: | eBook |
Language: | English |
Published: |
Cham, Switzerland :
Palgrave Macmillan,
[2017]
|
Subjects: | |
ISBN: | 9783319488547 9783319488530 |
Physical Description: | 1 online resource (x, 249 pages) : illustrations |
Online Access:
Online Resources