Communication excellence : how to develop, manage and lead exceptional communications

• Main Authors: Tench, Ralph, (Author), Verčič, Dejan, (Author), Zerfass, Ansgar, 1965- (Author), Moreno, Ángeles, (Author), Verhoeven, Piet, (Author)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, [2017]
• Series: European Communication Monitor
• Subjects: Communication.; Business communication.; elektronické knihy; electronic books
• ISBN: 9783319488608; 9783319488592
• Physical Description: 1 online resource (xxxii, 215 pages) : illustrations

'This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.' --Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA 'This book provides a compelling case that effective communication for...