Strategic marketing and innovation for Indian MSMEs

• Main Authors: Srinivasan, R., Prof (Author), Lohith, C. P. (Author)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer, 2017.
• Series: India studies in business and economics,
• Subjects: management inovací; strategický marketing; mikropodniky > Indie; malé a střední podniky > Indie; innovation management; strategic marketing; microenterprises > India; small and medium-sized enterprises > India; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9789811035906; 9789811035890
• ISSN: 2198-0012
• Physical Description: 1 online resource