Strategic marketing and innovation for Indian MSMEs

• Main Authors: Srinivasan, R., Prof., (Author), Lohith, C. P., (Author)
• Format: eBook
• Language: English
• Published: Singapore : Springer, 2017.
• Series: India studies in business and economics,
• Subjects: Small business marketing > India.; Small business > Technological innovations > India.; India.; elektronické knihy; electronic books
• ISBN: 9789811035906; 9789811035890
• Physical Description: 1 online resource

This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and se...