Vintage marketing differentiation : the origins of marketing and branding strategies

• Main Authors: Williams, Robert L., Jr., (Author), Williams, Helena A., (Author)
• Format: eBook
• Language: English
• Published: New York, NY : Palgrave Macmillan, [2017]
• Subjects: marketing > dějiny; marketing > history; branding (marketing); elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781137387219; 9781137394316
• Physical Description: 1 online resource (xxii, 256 pages)

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why...