The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress

• Other Authors: Campbell, Colin L. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint : Springer, 2017.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Internet marketing.; Customer relations > Management.; Leadership.; elektronické knihy; electronic books
• ISBN: 9783319500089; 9783319500065
• ISSN: 2363-6165
• Physical Description: 1 online resource (XXXIII, 953 pages 84 illustrations) : online resource

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throug...