Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions

• Main Authors: Kelly, Simon, (Author), Johnston, Paul, (Author), Danheiser, Stacey, (Author)
• Format: eBook
• Language: English
• Published: Cham : Springer International Publishing, 2017.
• Subjects: Marketing > Management.; Strategic planning.; Customer relations.; Marketing research.; Customer services.; Success in business.; Market segmentation.; Sales personnel.; elektronické knihy; electronic books
• ISBN: 9783319456263; 9783319456256
• Physical Description: 1 online resource (XX, 199 pages) : 30 illustrations in color

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never b...