Co-creation and learning : concepts and cases

• Main Author: Akhilesh, K. B., (Author)
• Format: eBook
• Language: English
• Published: New Delhi : Springer, 2017.
• Series: SpringerBriefs in business,
• Subjects: New products.; New business enterprises.; Technological innovations > Management.; elektronické knihy; electronic books
• ISBN: 9788132236795; 9788132236771
• Physical Description: 1 online resource (xiv, 97 pages) : illustrations

This book introduces readers to co-creation -- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, b...