Handbook of integrated CSR communication

• Other Authors: Diehl, Sandra, (Editor), Karmasin, Matthias, (Editor), Mueller, Barbara, 1958- (Editor), Terlutter, Ralf, (Editor), Weder, Franzisca, (Editor)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Series: CSR, sustainability, ethics & governance,
• Subjects: Social responsibility of business.; Business communication > Moral and ethical aspects.; elektronické knihy; electronic books
• ISBN: 9783319447001; 9783319446981
• Physical Description: 1 online resource (xiii, 501 pages) : illustrations

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a suc...