Conference proceedings trends in business communication 2016

• Corporate Author: Trends in Business Communication (Conference) Kufstein, Tyrol)
• Other Authors: Becker, Timo., Schneckenleitner, Peter., Reitberger, Wolfgang., Brunner-Sperdin, Alexandra.
• Format: eBook
• Language: English
• Published: Wiesbaden, Germany : Springer Gabler, 2017.
• Subjects: Business communication > Congresses.; elektronické knihy; electronic books
• ISBN: 9783658172541; 9783658172534
• Physical Description: 1 online resource : illustrations

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The vari...