Technological entrepreneurship : technology-driven vs market-driven innovation

• Main Author: Chaston, Ian, (Author)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, 2017.
• Subjects: Business.; Entrepreneurship.; Leadership.; Management.; Industrial management.; Technological innovations > Economic aspects.; elektronické knihy; electronic books
• ISBN: 9783319458502; 9783319458496
• Physical Description: 1 online resource

This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitm...