Sustainable Luxury Brands : Evidence from Research and Implications for Managers.

• Main Author: Amatulli, Cesare
• Other Authors: De Angelis, Matteo, Costabile, Michele, Guido, Gianluigi
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK, 2017.
• Series: Palgrave Advances in Luxury.
• Subjects: Business.; Marketing.; elektronické knihy; electronic books
• ISBN: 9781137601599; 9781137601582
• Physical Description: 1 online resource (253 pages)

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxu...