Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

• Corporate Author: Academy of Marketing Science. Annual Conference
• Other Authors: Stieler, Maximilian (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Springer, [2017]
• Series: Developments in marketing science: proceedings of the Academy of Marketing Science.
• Subjects: Marketing > Congresses.; elektronické knihy; electronic books
• ISBN: 9783319455969; 9783319455952
• Physical Description: 1 online resource

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt t...