Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt t...
Saved in:
Corporate Author: | |
---|---|
Other Authors: | |
Format: | eBook |
Language: | English |
Published: |
Cham, Switzerland :
Springer,
[2017]
|
Series: | Developments in marketing science: proceedings of the Academy of Marketing Science.
|
Subjects: | |
ISBN: | 9783319455969 9783319455952 |
Physical Description: | 1 online resource |
Online Access:
Online Resources