Visualizing marketing : from abstract to intuitive

• Main Author: Kucuk, S. Umit (Author)
• Format: Electronic eBook
• Language: English
• Published: Cham : Palgrave Macmillan, [2017]
• Series: Palgrave pivot.
• Subjects: Marketing > Graphic methods.; Information visualization.; elektronické knihy; electronic books
• ISBN: 9783319480275; 9783319480268
• Physical Description: 1 online resource (ix, 126 pages) : illustrations

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and ther...