International business strategy : perspectives on implementation in emerging markets

• Other Authors: Raghunath, S. (Editor), Rose, Elizabeth L. (Editor)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan, [2017]
• Subjects: nadnárodní společnosti > Indie; mezinárodní podnikání > Indie; řídící práce; international business enterprises > India; international business > India; leadership; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781137544681; 9781137544667
• Physical Description: 1 online resource

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward an...