Language in international business : developing a field

• Other Authors: Brannen, Mary Yoko (Editor), Mughan, Terry (Editor)
• Format: Electronic eBook
• Language: English
• Published: [Cham] : Palgrave Macmillan, [2017]
• Series: JIBS special collections.
• Subjects: International business enterprises.; International trade.; elektronické knihy; electronic books
• ISBN: 9783319427454; 9783319427447
• Physical Description: 1 online resource

Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcase...