Segmentation in social marketing : process, methods and application

• Other Authors: Dietrich, Timo (Editor), Rundle-Thiele, Sharyn (Editor), Kubacki, Krzysztof (Editor)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer, 2017.
• Subjects: sociální marketing; segmentace trhu; social marketing; market segmentation; elektronické knihy; příručky; sborníky; electronic books; handbooks and manuals; papers of several authors
• ISBN: 9789811018350; 9789811018336
• Physical Description: 1 online resource