Green fashion retail

• Other Authors: Strähle, Jochen.
• Format: eBook
• Language: English
• Published: Singapore : Springer Singapore, 2017.
• Series: Springer series in fashion business.
• Subjects: Fashion merchandising > Environmental aspects.; elektronické knihy; electronic books
• ISBN: 9789811024405; 9789811024399
• Physical Description: 1 online resource (297 pages)

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to r...