Leading creative teams : management career paths for designers, developers, and copywriters

• Main Author: Hernández, Eleazar (Author)
• Format: Electronic eBook
• Language: English
• Published: [Berkeley, California] : Apress, [2017]
• Subjects: Teams in the workplace.; elektronické knihy; electronic books
• ISBN: 9781484220566; 9781484220559
• Physical Description: 1 online resource

Learn the skills you must master to assume leadership roles--creative directors, art directors, and advertising managers--on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of mana...