Analytics in smart tourism design : concepts and methods

• Other Authors: Xiang, Zheng (Editor), Fesenmaier, Daniel R. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Switzerland : Springer, [2017]
• Series: Tourism on the verge.
• Subjects: Tourism.; Web usage mining.; elektronické knihy; electronic books
• ISBN: 9783319442631; 9783319442624
• ISSN: 2366-262X
• Physical Description: 1 online resource (xvi, 307 pages)

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand a...