Strategic innovative marketing : 4th IC-SIM, Mykonos, Greece 2015

• Corporate Author: International Conference on Strategic Innovative Marketing Mykonos, Greece)
• Other Authors: Kavoura, Androniki, (Editor), Sakas, Damianos P., (Editor), Tomaras, Petros, (Editor)
• Format: eBook
• Language: English
• Published: Switzerland : Springer, ©2017.
• Series: Springer proceedings in business and economics.
• Subjects: Marketing > Congresses.; Marketing > Decision making > Congresses.; Marketing > Management > Congresses.; Information technology.; elektronické knihy; electronic books
• ISBN: 9783319338651; 9783319338637
• Physical Description: 1 online resource

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights...