Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary

• Main Author: Marr, Bernard (Author)
• Format: Electronic eBook
• Language: English
• Published: West Sussex, United Kingdon : John Wiley and Sons Ltd, 2016.
• Subjects: big data; spotřebitelské chování; strategický management; consumer behavior; strategic planning; elektronické knihy; případové studie; monografie; electronic books; case studies; monographs
• ISBN: 9781119231394; 9781119231417; 9781119278825; 9781119231387
• Physical Description: 1 online resource

"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources require...