Digital Marketing Applications

• Other Authors: Aydin, Hatice (Editor)
• Format: eBook
• Language: English
• Published: Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2019
• Edition: 1st, New ed.
• Subjects: internetový marketing; Internet marketing; elektronické knihy; electronic books
• ISBN: 9783631805770
• Physical Description: 1 online zdroj (236 stran) 12 ill.

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The...