Public Relations and Advertising Theories: Concepts and Practices

• Other Authors: Aydin, Bayram Oguz (Editor), Sahin, Emine (Editor), Dugan, Özlem (Editor)
• Format: eBook
• Language: English
• Published: Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2018
• Edition: 1st, New ed.
• Subjects: reklama a propagace; public relations; advertising; elektronické knihy; electronic books
• ISBN: 9783631766798
• Physical Description: 1 online zdroj (424 stran) 103 ill.

The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at what theories are used in public relations and adver...