Sport Business in Leading Economies.
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
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| Main Author | |
|---|---|
| Other Authors | , |
| Format | eBook |
| Language | English |
| Published |
Bingley :
Emerald Publishing Limited,
2017.
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| Subjects | |
| Online Access | Full text |
| ISBN | 9781787435636 9781787435643 |
| Physical Description | 1 online zdroj (541 stran) |
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