Sport Business in Leading Economies.
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
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Main Author: | |
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Other Authors: | , |
Format: | eBook |
Language: | English |
Published: |
Bingley :
Emerald Publishing Limited,
2017.
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Subjects: | |
ISBN: | 9781787435636 9781787435643 |
Physical Description: | 1 online zdroj (541 stran) |
Online Access:
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