Sport Business in Leading Economies.

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

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Bibliographic Details
Main Author: Zhang, James J.
Other Authors: Huang, Haiyan., Nauright, John.
Format: eBook
Language: English
Published: Bingley : Emerald Publishing Limited, 2017.
Subjects:
ISBN: 9781787435636
9781787435643
Physical Description: 1 online zdroj (541 stran)

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