Marketing places and spaces

""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places tra...

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Bibliographic Details
Other Authors: Correia, Antónia, (Editor), Gnoth, Juergen, (Editor), Kozak, Metin, 1968- (Editor), Fyall, Alan, (Editor)
Format: eBook
Language: English
Published: Bingley, UK : Emerald, 2015.
Edition: First edition.
Series: Advances in culture, tourism and hospitality research ; v. 10.
ISBN: 9781784419394
Physical Description: 1 online zdroj


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