Marketing places and spaces

• Other Authors: Correia, Antónia (Editor), Gnoth, Juergen (Editor), Kozak, Metin, 1968- (Editor), Fyall, Alan (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, UK : Emerald, 2015.
• Edition: First edition.
• Series: Advances in culture, tourism and hospitality research ; v. 10.
• Subjects: Tourism > Marketing.; Tourism > Research.; elektronické knihy; electronic books
• ISBN: 9781784419394; 9781784419400
• Physical Description: 1 online zdroj

""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places tra...