Social media marketing : strategies in utilizing consumer-generated content

• Main Author: Moriuchi, Emi, (Author)
• Format: eBook
• Language: English
• Published: New York, NY : Business Expert Press, 2019.
• Edition: Second edition.
• Series: Digital and social media marketing and advertising collection.
• Subjects: internetový marketing; internetová reklama; sociální média; Internet marketing; Internet advertising; social media; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781948976794; 9781948976787
• Physical Description: 1 online zdroj : ilustrace.

The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addit...