Integrated marketing communication : advertising and promotion in a digital world

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Bibliographic Details
Main Author	Juska, Jerome M. (Author)
Format	Electronic eBook
Language	English
Published	New York, NY : Routledge, 2017.
Subjects	internetová reklama internetový marketing Internet advertising Internet marketing elektronické knihy učebnice electronic books textbooks
Online Access	Full text
ISBN	9781315526799 9781138695436
Physical Description	1 online zdroj.

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