Integrated marketing communication : advertising and promotion in a digital world

• Main Author: Juska, Jerome M., (Author)
• Format: eBook
• Language: English
• Published: New York, NY : Routledge, 2017.
• Subjects: internetová reklama; internetový marketing; Internet advertising; Internet marketing; elektronické knihy; učebnice; electronic books; textbooks
• ISBN: 9781315526799; 9781138695436
• Physical Description: 1 online zdroj.