Innovation management : effective strategy and implementation

• Main Authors: Goffin, Keith, 1956- (Author), Mitchell, Rick, 1943- (Author)
• Format: Book
• Language: English
• Published: London : Macmillan International : Red Globe Press, 2017
• Edition: Third edition
• Subjects: organizační změna; strategický management; podnikový management; management inovací; organizational change; strategic planning; industrial management; innovation management; monografie; učebnice vysokých škol; monographs; textbooks
• ISBN: 978-1-137-37343-4
• Physical Description: xxxi, 413 stran : ilustrace ; 24 cm

The 3rd edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and u...