Innovation management : effective strategy and implementation

The 3rd edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and u...

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Bibliographic Details
Main Authors: Goffin, Keith, 1956- (Author), Mitchell, Rick, 1943- (Author)
Format: Book
Language: English
Published: London : Macmillan International : Red Globe Press, 2017
Edition: Third edition
Subjects:
organizační změna
strategický management
podnikový management
management inovací
organizational change
strategic planning
industrial management
innovation management
monografie
učebnice vysokých škol
monographs
textbooks
ISBN: 978-1-137-37343-4
Physical Description: xxxi, 413 stran : ilustrace ; 24 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 005/GOFFIN,K.

Status Description Location Call Number
In house loan Study room - 3rd floor 005/GOFFIN,K.

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