Analyzing music in advertising : television commercials and consumer choice

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Bibliographic Details
Main Author	Graakjær, Nicolai (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, Taylor & Francis Group, 2018
Subjects	reklama a propagace televizní reklama psychologie hudby spotřebitelské chování advertising television advertising music psychology consumer behavior monografie monographs
ISBN	978-1-138-61681-3
Physical Description	172 stran ; 23 cm

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