Marketing : real people, real decisions

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Bibliographic Details
Main Authors Solomon, Michael R., 1956- (Author), Marshall, Greg W. (Author), Stuart, Elnora W. (Author), Barnes, Bradley R. (Author), Mitchell, Vincent, W. (Author), Tabrizi, Wendy (Author)
Format Book
LanguageEnglish
Published Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, 2019
EditionThird european edition
Subjects
marketing
marketingový management
marketing management
učebnice
textbooks
ISBN9781292227191
Physical Descriptionxxvii, 586 stran : ilustrace ; 27 cm

Cover

TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/SOLOMON,M.R.
Status 30 days More Information Location Open access collection Call Number 339.138/SOLOMON,M.R.
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 339.138/SOLOMON,M.R.
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 339.138/SOLOMON,M.R.

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