Marketing : real people, real decisions

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Bibliographic Details
Main Authors: Solomon, Michael R., 1956- (Author), Marshall, Greg W. (Author), Stuart, Elnora W. (Author), Barnes, Bradley R. (Author), Mitchell, Vincent, W. (Author), Tabrizi, Wendy (Author)
Format: Book
Language: English
Published: Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, 2019
Edition: Third european edition
Subjects:
marketing
marketingový management
marketing management
učebnice
textbooks
ISBN: 9781292227191
Physical Description: xxvii, 586 stran : ilustrace ; 27 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/SOLOMON,M.R.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/SOLOMON,M.R.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/SOLOMON,M.R.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/SOLOMON,M.R.

Status Description Location Call Number
30 days Open access collection 339.138/SOLOMON,M.R.
Long term loan - Due : 21.12.2028 FaME 339.138/SOLOMON,M.R.
In house loan Study room - 3rd floor 339.138/SOLOMON,M.R.
Long term loan - Due : 21.12.2028 FaME 339.138/SOLOMON,M.R.

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