Integrated advertising, promotion, and marketing communications

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Bibliographic Details
Main Authors	Clow, Kenneth E. (Author), Baack, Donald (Author)
Format	Book
Language	English
Published	Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2018]
Edition	Eight edition
Series	Global edition
Subjects	reklama a propagace marketingová komunikace advertising communication in marketing příručky handbooks, manuals, etc
ISBN	9781292222691 1-292-22269-7
Physical Description	508 stran : ilustrace ; 28 cm

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