Integrated advertising, promotion, and marketing communications

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Bibliographic Details
Main Authors: Clow, Kenneth E. (Author), Baack, Donald (Author)
Format: Book
Language: English
Published: Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2018]
Edition: Eight edition
Series: Global edition
Subjects:
reklama a propagace
marketingová komunikace
advertising
communication in marketing
příručky
handbooks, manuals, etc
ISBN: 9781292222691
1-292-22269-7
Physical Description: 508 stran : ilustrace ; 28 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/CLOW,K.E.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/CLOW,K.E.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/CLOW,K.E.
Long term loan - Due : 21.12.2028 FaME 339.138/CLOW,K.E.

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