Social marketing : behavior change for social good

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Bibliographic Details
Main Authors	Lee, Nancy, 1932- (Author), Kotler, Philip, 1931- (Author)
Format	Book
Language	English
Published	Los Angeles : London : New Delhi : Singapore : Washington DC : Melbourne ; SAGE, [2020]
Edition	Sixth Edition
Series	International Student Edition
Subjects	sociální marketing sociální reklama lidské chování social marketing social advertising human behavior sociální programy učebnice textbooks
ISBN	978-1-5443-7186-3
Physical Description	xxiii, 486 stran, A-12, B-17, C-13, D-10, E-10, F-6, G-2, R-25, I-24 : ilustrace ; 24 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/LEE,N.R.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/LEE,N.R.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/LEE,N.R.