Social marketing : behavior change for social good

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Bibliographic Details
Main Authors: Lee, Nancy, 1932- (Author), Kotler, Philip, 1931- (Author)
Format: Book
Language: English
Published: Los Angeles : London : New Delhi : Singapore : Washington DC : Melbourne ; SAGE, [2020]
Edition: Sixth Edition
Series: International Student Edition
Subjects:
sociální marketing
sociální reklama
lidské chování
social marketing
social advertising
human behavior
sociální programy
učebnice
textbooks
ISBN: 978-1-5443-7186-3
Physical Description: xxiii, 486 stran, A-12, B-17, C-13, D-10, E-10, F-6, G-2, R-25, I-24 : ilustrace ; 24 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days – Due : 10.02.2025  Recall This 		Description

Location
 Open access collection Call Number 339.138/LEE,N.R.
Status
30 days – Due : 27.01.2025  Recall This 		Description

Location
 Open access collection Call Number 339.138/LEE,N.R.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/LEE,N.R.

Status Description Location Call Number
30 days - Due : 10.02.2025  Recall This Open access collection 339.138/LEE,N.R.
30 days - Due : 27.01.2025  Recall This Open access collection 339.138/LEE,N.R.
In house loan Study room - 3rd floor 339.138/LEE,N.R.

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